Flowtech's B2B Checkout supports several delivery methods, address requirements and service restrictions across desktop, tablet and mobile. I redesigned key parts of the Delivery and Payment journey to make those decisions clearer and reduce friction. The initial changes went live in February 2026. After an April stabilisation release, both time on the page and drop-off fell substantially in the Hotjar sample.

Flowtech has never offered online quoting. Customers currently contact Sales by phone or email, and quotes are created manually using a mixture of spreadsheets, internal systems and a legacy ERP quoting interface. This makes the experience dependent on Sales availability and leaves the business with limited visibility of quote demand, response times, conversion and lost opportunities.

Flowtech sells technically complex products, but the amount and type of information available can vary significantly. Some products have little more than an image and core specification. Others include variants, detailed technical data, drawings, CAD files, documents and application guidance.

Flowtech's homepage had grown into a long sequence of promotional, product and corporate content. A large campaign hero dominated the first screen, while useful customer routes such as retrieving a quote appeared much further down the page.

Marketing needed to create campaign links that combined products from more than one category. The proposed solution was to make the Category filter multi-select across Flowtech's Product Listing Pages and Search Results.

My background in graphic design continues to shape the way I approach digital products. It has given me a strong grounding in typography, hierarchy, colour and consistency, together with practical experience of taking ideas from early concepts through to finished artwork and production.